Giving a 140-year-old beer its swagger back.
The majority of Coors Banquet volume came from an aging core. In order to keep growing, Coors Banquet needed to appeal to men aged 25-34.
These guys value independence and want to blaze their own trail, but their desires are stunted by the pressures of modern society.
Carry the West heroes the Maverick Spirit and inspires men to carry the freedom and independence characterized by the American West.