Encouraging fans to succumb to spontaneity.
Ticket providers compete with the same interchangeable functional benefits, leaving fans unattached to any particular brand. StubHub was just one of the many places fans went to buy tickets.
Live-experiences are more than just entertainment – they have the power to mold us into something different, open our eyes to something we’ve never seen, and give us a story we’ll tell for years.
Be There puts super-stars in unexpected situations and inspires unsuspecting people to experience the magic of live-events.